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How important can an top domain name be?

One of the most essential preconditions for building a successful Internet presence is the domain. It is what visitors will perceive first when they visit your website and what they will associate you with. The domain name should be easy to memorize, but should also be something that informs your web page's visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain name traditionally is composed of two components - a Top-Level Domain (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for instance, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are a couple of groups of Top-Level Domains that you should consider before you pick the domain name you wish. Your decision should depend on the goal of your website and on its target visitors. Let's investigate the gTLDs, or generic TLDs - these are the most widespread Top-Level Domains intended to signify a given function - .com (commercial enterprises), .net (network infrastructures), .biz (companies), .info (informative web pages), .org (non-profit organizations), .mobi (mobile devices), .asia (the Asia Pacific), .name (individuals or families), .pro (given walks of life), etc. As you can see, these TLDs encompass most fields of life, so you should pick the one that would designate the aim of your web page best. There is no restriction as to who can register such Top-Level Domain Names, but some of them contain additional steps to verify that you are eligible to have such a Top-Level Domain (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific TLDs. Each country has its own ccTLD. Picking such a Top-Level Domain is good if your target group of web site visitors is from a specific country. Many individuals would elect to buy goods or services from a local website, and if your goal is Canada, for instance, getting a .ca domain name could boost the visits to your web site.

URL Redirects

You can register a bunch of TLDs, which can send your web site's visitors to a specific site such as domain.com, for example. This would boost the traffic and decrease the likelihood of someone swiping your website visitors by using the same Second-Level Domain Name with a different TLD - if you are not using a trademark.

Name Servers (NSs)

Each and every Top-Level Domain Name has domain records. The name server records (NS records, aka DNS records) specify where the domain is hosted, i.e. they point to the hosting vendor whose name servers (NSs, a.k.a. DNSs) it is using now. You can substitute the NSs of your domain at all times. You can have your domain registered with one provider and get the web site hosting service itself from another. Hence, if you register your domain and encounter good website hosting plans someplace else at a later time, you can point your domain name to the current company's NSs at once.

Domain Name Server Records (DNS Records)

In general, as long as your domain name uses a specific pair of DNSs, all its name server records will direct to the same site hosting vendor. Some webspace hosting providers, however, permit you to modify specific records, including the A records and the MX records of your domain name. The A record is an IP address, which reveals on which hosting server your website is located, while the MX records indicate which web server handles the mailbox accounts related to your domain name. For example, if you take on a new web page designer and he sets up an .ASP site that will be situated on his private Windows hosting server, you may wish to edit only the IP address (the A record) but not the MX records of your domain. In this way, www.domain.com will direct to the Windows web server, but your email address accounts or any sub-domains such as forum.domain.com or shop.domain.com will still be in your current Linux webspace hosting account. The .ASP platform is created by Microsoft and calls for a Windows web server, even though a Linux web server would be far more stable.

Inexpensive TLDs Distributed by 'Free Hostia'

Only a few web hosting companies enable you to modify particular domain records and very frequently this an extra paid service. With Free Hostia , you have a large selection of Top-Level Domains to select from and you can modify all domain records or forward the domain names via a forwarding tool at no extra charge. That is why, 'Free Hostia' would be your finest choice when it comes to administering your domain name and to establishing a successful presence on the web.